The only AI-powered, values-aligned support registry for pregnancy through parenthood.
About Ama
We built Ama because the village is broken. New parents navigate the most transformative season of their lives without the support systems that used to exist. Ama brings them back — through intentional gifting, community connection, and the wisdom of those who’ve walked this path before.
I'M EXPECTING
Pregnancy is physical, emotional, logistical, and deeply spiritual — all at once. Ama gives you the tools to prepare every dimension of yourself: your body, your mind, your home, and your relationships. Because the way you step into motherhood matters.
explore →CELEBRATE MILESTONES
Your family's story doesn't end at the baby shower. From the first birthday to starting school, new siblings to big life moments — Ama's milestone registries grow with you, so the people who love you always know exactly how to show up.
explore →MY VILLAGE
The village isn't a metaphor — it's a practice. Ama connects you with doulas, midwives, lactation consultants, meal trains, and communities of parents who've walked this path. You were never meant to do this alone.
explore →GIFT WITH INTENTION
Forget the big-box scanner. Ama builds your registry around what actually matters to you — sustainable, practical, handmade, or experiential. Every item chosen with care. Every gift a reflection of who you are becoming.
explore →The Process
01
Answer a few thoughtful questions about your values, your needs, and your season of life — or simply share a link and let us do the rest.
02
Our AI builds a values-aligned, fully personalized registry in under 30 seconds. Real products, real funds, real support — chosen for you.
03
Share your registry with the people who love you. They'll know exactly how to support you — and feel great doing it.
“It takes a village to raise a child — Ama is how you build yours.”
Ama Collective
Community
Join our community of intentional parents.